Food and fun: Wendell Farmers’ Market

May 2, 2014 

The Wendell Farmers’ Market will open for the 2014 season from 8 a.m. to noon Saturday, May 10, at 3700 Wendell Blvd., Wendell.

Wendell Farmers’ Market shoppers will enjoy a cook-out, education from Master Gardeners of Wake County and a Mother’s Day craft for children. The market will feature a new Get Fit Kids program each week this season, as well as Farmer Jo’s Fun Food, a monthly food demonstration focused on helping parents and children cook with healthy foods from the market, health fairs and more.

The farmers’ market accepts electronic benefits (EBT) cards for people receiving Supplemental Nutrition Assistance Program (SNAP) benefits to feed their families. EBT shoppers can take advantage of a Market Match program while funding lasts. The market also accepts debit and credit cards for shoppers’ convenience. EBT, debit and credit card shoppers may swipe their cards at the market information tent, and in return receive wooden tokens that may be used like cash. Shoppers then pay market vendors for foods with the tokens, and tokens do not expire. For the Market Match incentive, EBT shoppers may swipe their card for up to $5 in tokens per week, and receive $10 in tokens, receiving $5 of free food.

The Wendell Farmers’ Market is open Saturdays through Oct. 25 and features a variety of seasonal, locally grown fruits and vegetables as well as eggs, honey and other local foods. Information about vendors, market activities and more can be found at WendellFarmersMarket.org. Area residents can also follow the market on Facebook and Twitter

Advocates for Health in Action (AHA), a Wake County health collaborative, received a two-year USDA grant to help the market launch acceptance of EBT cards at market last year, and continue providing support through this year. AHA and partners Wake County Cooperative Extension and Wake County Human Services are working together to promote this opportunity.

“Some families have less access to affordable, healthy local foods, but EBT acceptance at the markets provides a convenient access point for fresh produce, and the Market Match helps them stretch their food dollars even further,” said AHA Director Sara Merz. “This allows low-income families to buy local, fresh produce and other foods at the markets.”

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