Knightdale discusses prices for naming rights, sponsorships at park

mhankerson@newsobserver.comDecember 26, 2013 

  • The Top 10

    Here are the proposed costs for the 10 most expensive amenities to be named at Knightdale Station Park:

    1. Shelter A naming rights: $45,0000

    2. Skate park naming rights: $36,000

    3. Shelter B naming rights: $22,500

    4. Lit multipurpose field naming rights: $25,000

    5. Shelter C (currently not constructed) naming rights: $22,000

    6. Multipurpose field (can have up to two sponosors) naming rights: $15,000

    7. Picnic shelter naming rights: $6,000

    8. Tennis courts (can have up to four sponsors) naming rights: $3,500

    9. Dog park naming rights: $3,000

    10. Triple-sided message board: $2,300

— Ever wanted a dog park with your name on it?

That will cost you $3,000 in Knightdale.

What about a skate park?

That’ll be a little more. $36,000 to be exact.

At last week’s town council meeting, Knightdale Parks and Recreation presented a list of amenities and locations at the new Knightdale Station Park and how much it would cost to have one named for a donor or sponsor or be recognized in smaller ways with a plaque or a sign.

Naming rights will last for 15 years and sponsorships will be good for two years at a time.

Some of the park’s bigger features, like the amphitheater that will be constructed as part of Phase Two, don’t have a price attached to them yet, as the town hasn’t determined a total price for the construction.

As of right now, naming rights for the park’s shelters are among the most expensive. The proposed skate park has the second-most expensive naming rights.

In addition to naming rights, the town proposed some park events that would coincide with the official recognition of naming the different parts of the park.

To officially honor the four potential sponsors of the future tennis court and the possible donor behind the name of the skate park, the town would hold a tennis tournament where the donors would be recognized.

The winner of naming rights for the dog park at Knightdale Station would be recognized at a special event at the dog park. Right now, the town’s plans don’t have anything specific noted.

A “break-even thing”

Council members discussed the cost of smaller items, like brick pavers that would be engraved with the names of the person or company who purchased the brick.

As it was presented, pavers would cost $100 but councilman Mark Swan thought that was too much. He asked if $50 for pavers to begin with would have a negative financial impact.

Parks and Recreation Director Tina Cheek said the price of each paver depended on how many were ordered at a time. If they town sold between 200-250, which is what Cheek said they are aiming for, it wouldn’t be a big problem.

“I like the idea of that being a cost that anybody can afford and really put their name on the park,” she said.

Swan said by emphasizing participation in buying a paver, residents would feel more connected to the town. And while other council members agreed that was important, making sure the cost of the pavers will be covered was more important.

“I agree (that people will feel more connected) but I think it needs to be a break-even thing,” councilman Mike Chalk said.

The council decided to keep the price of pavers at $100 but Mayor Russell Killen proposed changing the price for naming rights to one of the shelters to an even $45,000 instead of $46,500.

“This is not like the 10 Commandments,” Killen said. “It’s not coming off the mountain, it’s not written in stone, we can adjust this as we need going forward.”

As of last week, Wake Stone already pledged $25,000 for naming rights for the lit multipurpose field.

Hankerson: 919-829-4826; Twitter: @easternwakenews

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