ZEBULON — Making sure its members are taking advantage of this high-tech world of smart phones and its numerous applications, two area Chambers of Commerce are using chamber apps, or software applications, to showcase eastern Wake businesses.
I am real excited about it, said Zebulon Chamber of Commerce Executive Director Kim Valentine. Anytime you can highlight our businesses is a good thing.
We are using this to market and advertise our members, and it is a way to find discounts for area businesses and restaurants, explained Wendell Chamber of Commerce Executive Director Melanie Paul. The app is similar to the discount cards that schools, particularly high school athletic booster clubs, often sell. The cards have a list of area businesses who are offering discounts. You know, it may have a discount at Pizza Hut. You go eat there, show them your card, and you get a discount off your meal. Now, the card, so to speak, can be downloaded on your phone all you have to do is show it on your phone to the business, Paul said.
The chamber app can also include GPS technology to show maps that help potential customers find the businesses and restaurants. Say you are staying in Wendell and you want to find all of the places to eat within a 20-mile range, it can pull it up. She said Sandra Burnette, whom she met while at a inside 919 networking event years ago, created the application. I was working on a brochure about things to do while you are in Wendell. I was listing all of these restaurants, and businesses, and then I thought, I am doing something she can do with this app.
Paul said the app will also assist the Zebulon and Wendell chambers in their endeavor to work more closely with other chambers. Paul said they are also pursuing a collaboration with the Rolesville Chamber of Commerce to work together and allow businesses to join all three chambers at a reduced price. Teaming up, Paul said, will help all the chambers provide services to members in a more cost-efficient way. We also want to include Middlesex, though they dont have a chamber, but we are wanting to include them as well.
One of the main goals of any chamber is to market and advertise its members. We need to take advantage of any opportunity to do this, said Paul.